Dr. Lilia Lohrey

Leader of the CHT Brand & Retail Americas team Advise brands in regards to product compliance and sustainability Conduct market research and competitive analysis Define CHT product portfolio for the US market and initiate product registration process Close collaboration with the regulatory and marketing team to ensure smooth product launch in the US Support CHT USA to build up a textile testing laboratory Project coordinator of BeSoGUARDED – antimicrobial and antiviral finish for masks and textiles

Build up a CHT Brand & Retail Americas team and focus on US apparel brands Position CHT sustainable products and process solutions at US apparel brands Advise brands in regards to product compliance and sustainability Manage circular economy projects: compostable textile printing solutions (ecoprint by CHT) and recycled silicone textile softener (Tubingal RISE) Represent CHT at industry committees, fairs, sustainability events Organize internal and external international Brand & Retail workshops

Map the supply network of international brands in the APAC region to understand decision making processes Represent CHT at B2B customers, brands, traders and NGOs (visited over 50 customers) Implement PFC-free products at customers and perform technical trials at selected customers Define CHT product portfolio for the Chinese and Taiwanese market and initiate registration process Support CHT China to grow their business strategically Introduce efficient communication channels with the headquarters

Conduct market research and competitive analysis Develop more efficient marketing strategies which appeal to brands and end-users Position CHT sustainable products and process solutions at European brands Advise brands in regards to product compliance and sustainability Manage an international R&D project: ecological perfluorocarbon free durable water repellent Create new business opportunities by translating customer needs in CHT solutions and monitoring competitor activities

Support and advise CHT with regards to product safety topics (REACh, SVHCs, GHS, eSDB) Support CHT in the field of classification and labelling of substances and mixtures according to the Globally Harmonized System (GHS) Master data maintenance and create safety data sheets

Supervision of chemistry courses for advanced chemistry students (lab courses, tutorials and exams). Maintenance of HPLC-HRMS (Orbitrap), HPLC-MS, HPLC-ELSD, preparative HPLC, NMR and extruder instruments.

Mycotoxin analysis, method development, stable isotope dilution analysis, synthesis of stable isotopically labeled mycotoxins, direct C-H bond arylation of thiazoles

Rapid synthesis of bioactive arylthiazoles using modern CH coupling methodologies