Liliana Duarte

• Strategical insights for new launching proposals (healthcare professionals’ segmentation, targeting, key messages, ect.) • Pharmacovigilance assurance on social media (webpages destined to patients for disease awareness purposes)

• Business Analysis: creation of a dashboard to analyze strategy implementation by sales team; • Multichannel: strategy and conception of promotional materials; • Budget: support on controlling and purchase orders management; • Congresses: planning of promotion, presence, and interaction with healthcare professionals.

• 2 200 calls to physicians (4 specialties and 5 products) and 500 pharmacies; • Differentiation of products with generics/biosimilars in the market; • Clinical presentations in business meals; • Clinical sessions planning: moderators briefing, logistics, ect.

Understanding of pharmaceutical marketing basics, including: -Product segmentation and targeting; -Strategic Development; -Market Access; -Market dynamics.

-Domain of key processes to create a business in the scientific area; -Domain of techniques to use biomarkers in order to assess the toxicological impact on an organism; -Full understanding of industrial biotechnological processes; -Clinical trials basics.