Lin Zhou

responsibility for internal and partner-related online marketing projects and ventures as well as their continuous development definition, planning and implementation of (innovative and) promising online marketing strategies and concepts control and enlargement of the internal marketing reach management and control of the internal marketing operations team professional and personal development of young marketing colleagues

teamlead digital marketing, social media & content creation multichannel campaign management budget allocation, cost planning and controlling conception, implementation, tracking, analyzation and optimization of digital campaigns content creation (inhouse, external providers, agencies) scouting and evaluation of new marketing opportunities, channels and agencies

responsible for all internal and external communication activities (social media, newsletter, app / mobile marketing & website) conception, planning and implementation of multi-channel campaigns account management (working closely with clients as L'Oréal, Nestlé and Coca Cola) monitoring market trends to identify opportunities focusing on growth, retention and activation strategies growth hacking (over 100% performance growth in a time span of only six months with low budget)

being part of the very first HCo team in Austria opening of the first HCo store in Austria visual merchandising audits recruiter onboarding and training of new associates

with emphasis on new media & advertising research.