Lina Schütz-Elias

- Designing and operationally deploying the annual marketing plan (handling online and offline communication). - Creating and managing cashback offers through a dedicated website, and supporting customer care. - Launching and monitoring two CSR projects, focusing on circular economy and climate topics, with high impact on business. - Managing the product portfolio, creating product content, and developing sales support tools. - Determining and monitoring KPIs.

- Designing the medium-term and annual marketing plans. - Managing the product portfolio and marketing mix, and coordinating new brand and product launches. - Building brand awareness through digital, print, events, sponsorship, and PR. - Developing communication materials for the upcoming promotional campaigns. - Running the e-shop (DtoC), the marketplace accounts (including Amazon), and other online retail partnerships. - Supporting the customer care team. - Determining and monitoring KPIs.

Within the “home care” business unit, I was responsible for new product development projects for the air purification category (Rowenta and Tefal brands). Main responsibilities: - Leading global cross-functional teams to develop and launch innovative products (including connected air purifiers + app) on 3 continents (Europe, North America, and Asia). - Developing launch packages (key visual, packshots, packaging, user guide, leaflet, POS materials, landing page, etc.).

I was in charge of the chocolate tablet ranges of the leading brands Milka and Côte d’Or, for Belgium and the Netherlands. Main responsibilities: - Analyzing sales performance and market trends (sell-in: SAP BI, sell-out: Nielsen and GFK panels), providing strategic recommendations. - Managing marketing activation projects (street sampling, fairs, websites, social media, and influence). - Monitoring the organic certification process of the new Côte d’Or BIO range.

I was in charge of the Kitchen Electrics division (Tefal, Moulinex, Krups, and SEB brands) for 25 countries across Europe. Main responsibilities: - Analyzing sales performance (sell-in: SAP, sell-out: GFK panels), monitoring need gaps, and providing strategic recommendations. - Supporting countries in major product launches by developing go-to-market strategies and designing launch packages. - Carrying out market research and competition analysis for new concept development.

I developed a new marketing and communications strategy for the “Maisons Aquitaine” brand, which had just been acquired by the group.