Linda Müller

Consultancy projects as freelancer and focus on professional education & development absolving diverse programs e.g.: -> ada Fellowship from ada Learning / Hertie School centering on tech literacy, digital transformation, organizational change, sustainability and leadership (1-year part time) -> MBAI – Master Business with AI from Leaders of AI / Hochschule Fresenius

Overall responsibility for Customer Management in Grocery Channel: Strategy and Operational Planning & Execution, Budget and P&L , Key Account Negotiations, Leadership & People Management. Heading a team of 12 FTE + trainees/interns in charge of Grocery, Hard/Soft-Discount, Drugstore, Beverage Stores and Cash&Carry customers in branded tobacco as well as private label business (Cigarettes, Other Tobacco Products, E-Cigarettes).

Heading the Category Management Department as of 09/2012 (see below) and additionally responsible for Cross Border Trade Business (Sales & Shopper/Trade Marketing): 1. Cross-functional management of “border business NL / FR” for tobacco, petrol and grocery stores 2. Development of strategy plans und shopper activation concepts, definition of border sales cycle content for field force, budget planning, portfolio analysis, pricing analysis, sales strategy

Developing and setting-up the department’s new way of working and repositioning it towards strategic, analytical and conceptual topics with focus on business impact maximization. Development of CM strategy and CM concepts and leading CM Advisor projects with customers . Building shopper insights platform. Definition of national brand portfolio and channel-specific distribution objectives and priorities.

Responsible for managing an area in off-trade for AB-InBev product portfolio. Leading and coaching a team of 9 sales managers. Steering distribution and volume, trade marketing activations / promotions, Key Account activities and POS execution standards.

Implementation of Customer Service Center Germany

Project-lead Western-Europe: steering roll-out and implementation of AB-InBev World Class Commercial Program Sales; optimization and standardization of improvement processes / routines / KPIs; conducting audits; coaching; best practice sharing; alignment with local, western european and global management Project Scope: crossfunctionel (KAM; Field Sales; Trade Marketing; Pricing; Wholesaler Management; People & Management) and multicountry (Germany, Belgium, UK, Italy, France, Netherlands)

Steering and leading roll-out implementation of Inbev's commercial optimization / improvement program ( processes/routines/KPIs); Project Manager Germany cross-functionally; Auditing

Bereich On-Trade / Horeca & GFGH

General Management, Marketing Management; Dissertation: Factors Influencing Line-Extension Success in FMCG Markets; Abschluss: Distinction

Marketing, Finance, Economics