Lindsey Brown

- Coordinate planning and development of integrated marketing campaigns - Work closely with subject matter experts and conduct industry research to develop marketing content and sales outfitting collateral - Manage production of marketing collateral with internal and external graphic and video resources - Coordinate messaging and onsite activities at local events, national and international tradeshows - Analyze metrics and reports to determine effectiveness of campaign activities

- Responsible for market growth at a rate of 18% - Developed and executed a SWOT analysis of the market - Assisted with on-boarding and training of new team members - Performed marketing, merchandising, and sales activities to exceed sell through forecast - Trained store management and associates on product knowledge and sales strategies - Implemented strategic corporate brand marketing initiatives

- Responsible for market growth at a rate of 53% - Developed and executed a SWOT analysis to effectively grow sales - Trained store management and associates on product knowledge and sales strategies - Monitored weekly sales and interpreted monthly results to identify ROI and KPI of marketing strategies - Assisted in planning and executing principle trade association meetings, conventions, trade shows, store events, etc.

- Conducted market research for company projects which contributed to the enhancement of go-to-market strategies and recommendations for clients including Nestlé, Hewlett Packard, Bongrain, Disneyland Paris, and Häagen-Dazs - Created and presented concept and image boards, discussion guides, proposals, and other promotional and technical items - Scheduled, observed, and transcribed content of focus groups and interview activity