Lisa-Marie Siebler

- Leading Lindt's mono pralinés business including global No.1 brand LINDOR (>150 M€ gross sales) and a team of 2 reports + trainees/interns - Responsibility for marketing plan incl. P&L, brand & media strategy, product innovation (from insight to launch), POS activation, portfolio management, market research - Budget responsibility for A&P (steering of >15 M€ marketing budget)

- Leading Lindt's Easter business (>180 M€ gross sales) and a team of 2 reports + trainees/interns - Responsibility for marketing plan incl. P&L, brand & media strategy, product innovation (from insight to launch), POS activation, portfolio management, market research - Global lead country responsibility for No. 1 Easter brand GOLDHASE - Budget responsibility for A&P (steering >7 M€ marketing budget)

- Leading Lindt's key brand GOLDHASE (>80 M€ gross sales) and a team of 2 reports + trainees/interns - Responsibility for marketing plan incl. P&L, brand & media strategy, product innovation (from insight to launch), POS activation, portfolio management, market research - Global lead country responsibility for No. 1 Easter brand GOLDHASE - Budget responsibility for A&P (steering >5 M€ marketing budget)

- Responsibility for marketing mix & brand strategy of Lindt Easter Eggs (>50 M€ gross sales) - Development of new product launches incl. execution/project management - Qualitative & quantitative market research projects - Analysis & evaluation of market data (IRI, GfK) & trend scouting to identify new growth opportunities - Steering of marketing budget - Recruiting & mentoring of interns

- Responsibility for global innovation projects within Lindt’s seasonal business (Easter & Christmas) - New product development incl. project management in global, cross-functional teams - Leading global meetings & country-specific innovation workshops - Global lead country contact within Lindt group; direct counterpart of International Marketing

2-year national graduate program within Marketing & Sales

- Strategic market, customer and competitor analysis - Evaluation of customer satisfaction & internal employee surveys

Project: Development of a launch strategy for the German market for healthy lifestyle beverages

Management of global marketing activities for the fragrance brands Baldessarini & 4711

Graduated with Distinction (Cum Laude)

Major: Marketing & Sales Management

Graduated Top 10%