Lisa Krauss

Assistant Brand Manager AVEDA - DACH Countries

Assistant Brand Manager - hair care Managing of retail partnership marketing Delivery of strategic brand activities across all channels to reposition the brand from health care to hair care Managing of all Social Media Channels from strategy to content creation Coordination of global brand events (B2B and B2C) Monitoring and reporting of brand performance, category trends, competitor activities and consumer behaviour Global Sales Reporting Global Market Research within the hair care industry

Assistant Trade Marketing Manager- Schwarzkopf Professional: Launching of product innovations from creative brief to final market implementation, Presentation of marketing strategies, Events Branding (e.g. Salon International and British Hairdressing Awards), Development of monthly sales plans, Performance benchmarking, Sales-, and Promotional Analysis, Project management (NCA-campaigns, Social media campaigns, Salon International), Product sponsoring (e.g. London Men’s Fashion Week).

Assistant Sales Manager • Customer support and acquisitions • Data maintenance • Account Management • Consultation of insurances (office and field work)

• Administration of fixed assets • Travel expense accounting • Auditing of accounts • Month-end reports • Supplier pitches in Spanish, German and English • Participation in an annual business plan

• Customer support • Data maintenance • Introduction into insurance sales

Marketing-, Sales-, Innovation Management

Customer- and Service Management

Marketing- , Innovation-, Supply Chain Management