Lisa Wagner

Basic

Employee, Senior Consultant, BLACKEIGHT GmbH

München, Germany

Skills

Brand management
Strategisches Marketing
FMCG-Marketing
Marketing
Produktmanagement
Product Marketing
FMCG Marketing
Out-of-the-Box-Thinking
Digital Marketing
Digital Branding
Strategische Marketingplanung
B2B-Marketing
B2C Marketing
Perfume
Cosmetics industry
Entrepreneurial mindset
Teamplayer-Mentalität
Produktmarketing
Produktentwicklung
Online Marketing
FMCG Business
Branding
Projektmanagement
Marke

Timeline

Professional experience for Lisa Wagner

  • Current 8 months, since Jan 2021

    Senior Consultant

    BLACKEIGHT GmbH

  • 1 year and 11 months, Feb 2019 - Dec 2020

    Brand Consultant

    BLACKEIGHT GmbH

  • 11 months, Mar 2018 - Jan 2019

    Product Manager Fragrances & E-Commerce Coordinator

    Angelini Beauty GmbH

    Independent Management of Trussardi Parfums, Blumarine Parfums & Gianfranco Ferré parfums in Germany & Austria; Creation, implementation & Control of Marketing & media plans; Budget Definition, Control & responsibility; Coordination of all communication activities with focus on digital & social media; Management & implementation of all E-Retail activities for all Brands of the portfolio

  • 1 year and 2 months, Jan 2017 - Feb 2018

    Product Manager

    Angelini Beauty GmbH

    Brand responsibility for Blumarine Parfums: - Achieve sales and profit contribution on Blumarine Parfums in Germany & Austria - Strategic planning of all marketing efforts, Marketing budget planning, PR planning & Demand planning - Creative development, execution and analysis of communication initiatives to increase brand awareness & consumer engagement - Provide clear trade and consumer insights (consumer needs, market insights & STP) - Reporting/communication with HQ - Competitor & market analysis

  • 9 months, May 2016 - Jan 2017

    Junior Marketing Manager

    Angelini Beauty GmbH

    - Support of the brand managers (Brands: Laura Biagiotti, Salvatore Ferragamo, Filorga, Trussardi) - Responsible for Demand & Forecast planning of all brands (Includes new launches, standard assortment & promotional materials) - Development, implementation & control of sell-out & consumer promotions - Analysis of sell-out & market data - Planning & realization of sales conferences & sales campaigns

  • 6 months, Oct 2015 - Mar 2016

    Working Student Brand Activation & Development

    Campari Deutschland GmbH

    Working student for Campari, Cinzano Asti & Aperol: - Support of the brand activation & development managers - Strategic planning of social media strategies for Cinzano Asti & Aperol - Development, implementation and analysis of brand activations (On-, Off-Trade, E-retail) - Conception & realization of promotional materials

  • 4 months, May 2014 - Aug 2014

    Intern Event Marketing

    L'Oréal Deutschland GmbH - L´Oréal Professionnel & Kérastase Paris

  • 4 months, Oct 2013 - Jan 2014

    Intern Product Marketing

    L'Oréal Deutschland GmbH - Matrix

  • 5 months, Mar 2012 - Jul 2012

    Intern Designer Relations

    IMG GmbH

Educational background for Lisa Wagner

  • 1 year and 2 months, Jan 2015 - Feb 2016

    Business Management (Marketing)

    Bath Spa University

    Marketing

  • 4 years and 9 months, Oct 2009 - Jun 2014

    Business Administration

    Fachhochschule Würzburg-Schweinfurt

    Marketing & Controlling

Languages

  • German

    First language

  • English

    Fluent

  • French

    Basic

Wants

Businesskontakte
Jobangebote
Networking
Strategisches Marketing
Produktentwicklung
Brand management
Job Opportunities national & international
Product Marketing
Produktmarketing
Branding
Marketing
Marketing Management
Produktmanagement
Product Development
Strategic Marketing
Neue Herausforderungen
Neue Projekte
Digitalisierung

Interests

Reisen
Interior Design
Interesse an Sprachen
Kochen
Gastronomie
Fashion & Beauty

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