Lisa Würke

Own and continuously develop the global Brand Guide to ensure consistent brand identity and communication worldwide Drive global branding alignment by managing and structuring brand and communication assets, including co-branding materials for partners Develop and support global marketing and communication assets Coordinate global SWAG initiatives, including supplier management, portfolio definition, and event materials Support global marketing operations through cross-functional coordination

Advanced global brand positioning with a focus on consistency and market relevance Led the rebranding to YAGEO Nexensos ensuring a smooth brand transition Developed &implemented a new design concept aligned with the new corporate identity Coordinated international marketing and communication activities across regions Organized global webinars and events to strengthen brand visibility Supported global social media activities in line with overarching communication goals Conducted customer satisfaction surveys

Successfully managed the rebranding & repositioning project to Heraeus Nexensos Developed strategic marketing concepts for both internal and external communication channels Planned, executed, and evaluated international trade fairs and events to strengthen brand visibility Implemented regular customer satisfaction surveys and analyzed insights Provided technical guidance and mentoring to student trainees and apprentices Created and optimized website content with a strong focus on SEO and UX

Prepared quotations and processed international orders using SAP ERP system Managed customs clearance for global shipments, ensuring compliance with international regulations Acted as CRM Key User for Sales & Marketing, supporting process improvements and user training Contributed to CRM-related projects to streamline customer service and marketing workflows Maintained close coordination with logistics, sales, and external partners to ensure high customer satisfaction