Liva Flytkjaer

Responsible for the strategic, tactical, and operational cooperation. Ensure the optimal use of the external sales force. Monitoring sales plans and budgets to ensure sales and profitability Ensuring successful lauch of new products. Continuously optimizing the product portfolio focusing on synergy and profit. Responsible for analysing, preparing, bidding and winning tenders. Responsible for calculating, monitoring, communication and executing price increase. Organizing and leading year end talks.

Key Account responsibility for Q8 Implement Q8 as a customer at Dagrofa-Logistik. Ensure positive trade development with Q8. Building and expanding the business including leading and supporting the Category management. Responsible for budgets and business KPIs for Q8. Ensuring compliance with the contract and the yearly reviews Optimizing the product portfolios.

Manage long term activities of the Arla Denmark convenience strategy. Develop and maintain strategic business relationship with major accounts to promotes brand awareness and profitable business plans. Propose, develop and execute sales plans to ensure sales volume, new product development and profitability objectives. Responsible for building Arla convenience sales capabilities in both sales and marketing. Developed and executed sales plans, targets and budgets according to the overall business strategy.

Key Account responsibility for almost all Retail account and all major Gastro accounts in Switzerland. Continuous positive growth by the major accounts including Coop. Total turnover over CHF 20 Mio. Building and expanding the business including leading / supporting the Category Management. Optimizing the product portfolios. Organizing and leading year end talks. Strong internal communication and organization across departments including: Customer and Consumer Marketing, Supply Chain, Logistics etc.

Betreuung und Ausbau der bestehenden Kunden. Erarbeitung von Verkaufsaktionen und die strategische Weiterentwicklung des Produktportfolios. Erarbeiten und begleiten Verkaufskonzepte. Marktbeobachtungen und Analysen.

• Aufbau der Category Development Management Kompetenzen für Mars • Aufbau und Vertiefung von Kundenbeziehungen durch Category Dev. Man. Best Practice, Shopper Analysen und Benchmarking • Kompentenzknoten zwischen KAM, Brand Man. und Market Research • Retailers, KAM und Brand Man. engagieren in ein Category Shopper Vision • Kategorie Tendenzen und Entwicklungen identifizieren und implementieren • Sortiment, Regal und POS definieren und optimieren