Lorena Marnet

• Responsible for comprehensive digital marketing tasks for Germany and the Netherlands (E-Mail Marketing, Social Media Marketing, E-Commerce Store etc.) • Responsible for the social media channels and their growth by considering paid ads and cross media marketing • Cooperating with departments to ensure growth

• In charge of social media content planning and strategic creation of content series for international brands in the DACH market • Responsible for the implementation of social media campaigns to the German market by considering Influencer activation, paid media pushs and cross media marketing. • Considered data analysis, target group needs as well as brand regulations in order to reach set KPIs like community growth, engagement and conversions • In charge of creating monthly reports to provide clients with

• In charge of conception and production of social media image material as well as moving image material, able to reach highest engagements on the platform • Independently directed, produced and cut two social media films projects with a team of 8+ people • Created a social media concept for a new sub business in order to increase the number of conversions and brand awareness

• Assisted and supported the directors of Europe’s most successful weekday television series "Storm of Love" with shooting preparations as well as during the filming process on set • In charge of creating realistic background situations by independently choosing, briefing and integrating up to 20 extras at the same time • Collaborated with producer, marketing team, editors and other trades to ensure a logical and efficient shooting timetable

• Supported planning social media campaigns and PR strategies - paid and organic social activity • Structured and analysed brand awareness by PR mentions of clients in order to outline campaign successes • Managed press outreach and journalist relationships to increase brand exposure

• Building a pleasant visit through empathetic and customer-focused communication, as well as understanding the customer's needs • Advising customers in the boutique

Majors in: Film-Management & Marketing- and Mediapsychology

Two-semester gap year in California after graduating from High School in Germany