Lorenzo Castelli

From January 2010 consulting some companies to develop special projects such as the creation of the “Electronic Fashion Passport” and RFID applied to Metering Tools. Excellent results in the promotion of the new and innovative linear turnstiles for fare management systems of Terrex SA Holding, first time ever shown and highly appreciated at Innotrans 2010 Exibition in Berlin.

Business Development Director UPM Raflatac – RFID, responsible for electronic ticketing and fare management sys. Report to Finnish Marketing VP. The company is worldwide development and manufacturing leader of RFID (radio frequency identification) labels, tickets and tags. Achieved and exceeded 2007-2009 budgets of profitability, volumes, product portfolio. Annual business 20 M Euro. Created and handled the network of info and relationship with partner suppliers and customers to transfer needs and wishes in

South Europe Sales and Business Development Manager X-ident technology, specialized in designing and manufacturing of electronic RFID labels, tickets and cards. Built up the branch office in Italy to cover the given geo area. Direct report to Sales VP in Germany. Yearly budget 5 M Euro. Developed and consolidated the new plastic card to achieve traditional card results with paper ticket costs. Major achievements: special book label for antiques of Biblioteca Apostolica Vaticana, ski-pass for Espace Diamant

Commercial and Managing Director Spila, manufacturing company part of Bonar Plastics – Low&Bonar (UK) group, creating plastic PE by rotational molding and reinforced glass fibers to make tanks, and covers. Handled business of 10 M Euro with 6 staff people and total workforce of 65. Integrated the Italian company into the EU group complying to group rules and standard of manufacturing, efficiency and safety. Achieved high level of competitiveness and sales and profit targets. Rationalized current processes

Commercial & Managing Director Schrack Italia, commercial company active in Fire Detection and Nurse Call systems markets, part of Austrian/Swiss group Schrack Seconet-Securitas/Securiton. Report to the Austrian MD. Planned and achieved annual budget to get to profit against previous years losses; best result Euro 4 M revenues at 35% gross profit. Managed six internal resources and four dealers covering Italy.

from Field Sales Engineer to Sales Manager at Texas Instruments Italia Materials & Controls division, specialized in design, manufacturing and selling of material and electromechanical and electronic components in appliances, auto motive, aerospace and electronic (passives) markets. South Europe Application Centre Manager TIRIS Group – Texas Instruments Registration and Identification System, goods and persons identification by RFID -radio frequency identification-. Business between 1 and 7 M Euro (equiv.)