Lorenzo Rudella

Business analysis, business strategy consulting, start up implementation, classroom/on line/ on site taylor made sales&(web)marketing&communication training, CFP on-line courses design and production, temporary management. Partner of Schellert International Ellwangen, BMA Firenze Supply chain management advisor, AVBC Munich communication&sales trainer. Rheomold Business Development Consultant. Winner of Interattiva Group “2019 Best training Project award”.

Successful business re-organization, restructuring internal workforce and outdoor sales force (350 reps), new warehouse layout and wms, new product categories. From Jan 2014 to Sept 2017 I've been president of the Biholding Group.

Responsible for procurement, purchases, marketing, strategic marketing and supply chain.

RoBo Advisory & Private asset management software. Responsible to develop the new business (start up), analysing market needs, customers’ specific requirements, providing interface with software managers, taking care of legal compliance (MiFid), visiting customers and winning new contracts. Markets: Italy (mainly) and Germany.

In charge of Buffetti category management with responsibility of purchasing and replenishment for all office products categories (more than 160 suppliers worldwide). I also had the responsibility of the Supply chain (1000 drop points+outsourced warehouse) and stock management. JDA and JDE implementation.

1998 Responsible of Business Unit Buffetti Direct start up. 2000 Acquisition and merge of two companies aimed to create the newco SKdirect srl (fully controlled by Buffetti Group) concentrating all B2B activities of the group. 2001 First e-commerce website of the Group. From 2000 to 2001 I've been CEO of SK Direct srl.

Responsible of Business Unit net contribution. Leading 120 salesmen and 30 reps. In 1997 Varta Italy achieved in primary round best market share ever (13% - source Nielsen GFK) .