Lottie Saahko

• Overall responsibility for communication from ideation to execution, incl. print and online content management • Social media strategy • Redesign of corporate identity • Videography, photography and edits • Press relations • Editorial responsibility for member magazine "definitiv" and monthly newsletters • Following the German and Finnish press • Creating speeches and presentations for managing directors • Presentation of the Chamber of Commerce at events • Advertising coordination

Social media expert planning marketing strategies and creating content for social media of various brands. I help brands with their social media presence by creating marketing strategies and brand story telling, implementing quality content with influencer management. Creating engagement on social media is my area of expertise, and I regularily speak about this topic at various events. I also do individual social media consultations for brands.

PING Helsinki is the principal Influencer Marketing company in Finland and has created the leading Content Marketing Event in Northern Europe "PING Festival". I was responsible for reaching possible clients via social media channels, with the goal of ticket sales. I create a mix between Instagram brandbuilding, InstaStories takeovers, Twitter discussions, Facebook Business, Facebook group discussions, LinkedIn articles and Google Adwords search engine marketing.

Master's Thesis: "The Power of Engagement on Social Media: Google's "Made with Code" -campaign on Instagram"

Bachelor's Thesis: "Means of Persuasion on Social Media: Unicef's Facebook Strategy"