Luca Concetti

Led end-to-end UX/UI and product design for Link Key People, Link Key Accounts, and OpenData, enterprise-level data cloud B2B platforms used by Fortune 500 clients. Partnered with product managers, engineers, and cross-functional teams in an Agile environment to deliver scalable, user-centered solutions, including contributions to the mobile app and the broader multi-product ecosystem.

Led end-to-end UX/UI Design for upday (25M+ MAU), a news aggregator app used mainly by Samsung devices. Led end-to-end Product Design for Jaxon, esports news aggregator app, and jaxon.gg, driving rapid adoption with 800K+ users in 6 months. Introduced and implemented an Atomic Design System, improving product scalability, visual consistency, and design team efficiency across mobile and web platforms.

Led UI/UX initiatives for Truffini&Reggè (pharma) Directed art direction for high-profile brands including Edison Spa (energy) and F.A.I. – Fondo Ambiente Italiano (cultural heritage). Successfully managed the rebranding of the Kolymbethra Garden, a landmark cultural site, strengthening its identity and audience reach. Directed UI/UX strategy and execution across four key brands, including Edison Spa

Developed social media strategies and creative assets tailored to the food & beverage sector. Designed impactful wine labels aligned with brand identity and market positioning, helping brands stand out in a competitive industry. Successfully managed high-profile design projects, building deep expertise in wine industry branding and implementing strategic design approaches to strengthen brand recognition and market presence.