Lucas Andrade da Costa

• End-to-end UX/UI design for complex enterprise and B2B digital platforms • Defined and drove the experience direction in alignment with business goals, technical constraints, and brand strategies. • Conducted iterative validation cycles to identify pain points and reduce product risks. • Built and maintained scalable, themeable design systems using Figma variables and token structures

Worked in the B2B cloud phone systems (Placetel) • Defined and implemented an end-to-end design process, from wireframes to developer handoff, enabling consistent collaboration on new web pages. • Initiated and led the creation of a scalable design system, including a component library and documentation built in close alignment with Placetel’s frontend team. • Presented design decisions, user flows, and research findings to stakeholders, driving alignment across product and marketing.

• UX and end-to-end design for B2B web applications (including a retail franchise management platform), marketing websites, and e-commerce platforms across multiple industries. • Delivered production-ready UX, ensuring seamless handoff and implementation by development teams. • Worked closely with designers, developers, and the creative director to maintain alignment across disciplines throughout the design process.

• Designed the full UX, UI, and Google Play store assets for an Android app (+100.000 downloads and avr. 4.5 stars), managing the product end-to-end from research to launch. • Led end-to-end product design across multiple projects — from business analysis and user research through low and high-fidelity prototyping to production handoff. • Conducted usability testing and qualitative/quantitative data analysis to turn user feedback into actionable design improvements.

• Conducted heuristic evaluations of the web app and website, identifying key UX issues and improvement opportunities. • Designed wireframes for new web pages targeting expansion into different industries. • Created icon sets and contributed to the visual design of decks and reports.

Some responsibilities and achievements: • Collaborated directly with both manager and clients. • Designed high-quality graphics for a variety of print media, including roll-up banners, posters, vehicle graphics, business cards, folders, labels, plaques, etc. • Employed typography, color, and imagery to effectively convey the client's message to their intended audience.

Some responsibilities and achievements: • Created a system to automatize the evaluation of student’s level • Assisted in attracting new clients and selling partners through the utilization of printed marketing materials (rollup banners, folders, t-shirts, graphic walls, and brochures) at events in Mexico, Spain, and Saudi Arabia. • Updated and maintained website. • Created graphics for social media and advertising campaigns. • Collaborated closely with the marketing department.

• Collaborated effectively with engineers, developers, and designers using the SCRUM methodology • Production of prototypes for functional testing; • Creation of visual concepts and designs; • Operation of 3D printing machine and CNC; • 3D modelling and rendering.

• Assistant to professor Leonardo Augusto Gomez Castillo • Presented research results in the XVIII Scientific Initiation Congress (CONIC - UFPE), November 26th 2010

• Creation of visual concepts and designs; • Worked collaboratively with software engineers, electrical engineers, developers, product managers, sociologists and designers. • Models and prototypes creations for 3D printing; • Analyzing and conducting research with users to identify problems and needs; • Planned and conducted usability testing; • Wireframes and "User Flow" for the system.

Assisted in weekly classes alongside Prof. Paulo Roberto Silva in the class of contemporary design

Some modules include: • Strategic design methodology • Innovation and business opportunities • Design and culture • Semiotics • Socio-cultural, scenario and market trends

Some modules include: • Design methodology • Research techniques • High complexity product development • Photography • Graphic Design • Prototyping techniques • Branding • Typography • Silkscreen • Manufacture process • Creativity techniques • Ergonomics Site: https://www.ufpe.br/