Lucia Olivieri

· Creating, protecting and mastering the Visual Identity guidelines while ensuring the implemementation across channels · Responsible for the management of various business initiatives with a focus on Visual Identity strategy · Working within the global creative studio to guide and manage creative initiatives from brief and concept creation, through to project completion · Briefing and leading freelance designers and external agencies while managing approval processes with multiple internal stakeholders

· Creating, maintaining and deploying the Visual Identity standards for all business units · Working hand in hand with Marketing Communication teams to bring global campaigns to life, through the development of the seasonal toolbox · Developing the creative of all CRM newsletter campaigns · Acting as content factory, on the creation of ad-hoc digital assets to support various activations across all channels · Designing global in-store layouts that focus on supporting POP sales in all stores worldwide

· Responsible for the eCommerce and digital channels look and feel as well as the layout and content of newsletter campaigns - from graphics to HTML · Developed and maintained the Visual Identity manuals and guidelines · Conception and development of global 360° advertising campaigns · Designed all in-store communication tools for 800 stores worldwide · Creative management of the global collection Lookbook in 6 languages · Appointed as internal trainer of Adobe Photoshop

Visualizing and providing all graphic material in BTL advertising projects for: Coca-cola, Fendi, Renault, Jaguar, Mercedes-Benz, MTV, BioNike, Johnson&Johnson

Graphic Design

Grafica Editoriale