Luciana Sigrist

Responsible for strategic projects in Brazil for Food Industry costumers; BI to identify best practices on segment to innovation, grow sales on local market and improve revenue on Mayonnaise’s category; Strategic Project Management of all categories on Food Industry to local market distribution optimization; ADV Management for all categories above mentioned (approximately 200 items) for P&L analysis. KPIs and Scorecard reporting activities for all categories; Nielsen analysis; Matrix Budget Management.

Marketing Management Analyst responsible for strategic projects in Brazil for Cutsize; Business Intelligence to identify best practices on Cutsize segment, market share tendencies, behavior of competitors, innovation, grow sales on local market and improve revenue; Sales Forecast by customer (more than 100) for approximately 20 items; KPIs and Scorecard reporting activities for all items; Matrix Budget Management for all brands; Nielsen analysis; Project Owner to implement Pricing and Sell-Out tools.

Market analysis for Supply Chain for Products and Acquisitions Costs Optimization (equipment: steel, cooper – MRO items – logistic services – agricultural equipment - fertilizer). KPIs and scorecard reporting of individual performance of 30 buyers in Supply area. BW tool development to optimized Supply area’s Performance, reducing 30% of costs with re-working and delivery delays (in six month of implantation).

Faculdade Anhanguera Educacional - Master of Business Administration (MBA) - Strategic Business