Lucile Charbonnier

Creation of a new department from scratch. Roll out best practices in Europe to increase sales - Elaborate and implement training strategies with the support of country managers : build a LT vision and define goals to achieve - Support country trainers and ensure concepts are applied - Maximize benefits of existing training modules & build new scalable ones to be tested

Creation of a new department from scratch. Increase external training impact by creating internal closed sales training and better define training plans : External learning delivery : - Develop partnership with new vendors - Tendering, negotiation and defining training goals Internal learning delivery : - Creation of content from scratch - Execute training by coaching the French sales and marketing team (28 people).

Results : up to 150% of target. - Managed a sales team ( 2 KAM and 3 Marketing consultants): coaching, sales pace, skill assessment, people development and motivation - Identified and led implementation by the KAM of the Sales Strategy across their client portfolio - Signed big deal thanks to contacts with top management (Marketing Director, Managing Director…)

Results : up to 120% of target. - Developed and maintained strong partnerships with a portfolio of clients: recommended promotional action plan based on shopper insights - Defined and delivered the most efficient sales activity - Managed 2 Marketing Consultants

Market diagnosis and analysis of promotional strategies of Manufacturers. Advising, implementing, managing and analyzing targeted promotional campaigns.

Master, Marketing, Management