Lucy Sovetova

• Run & update ad campaigns on the websites (av. 2M users per month as highest): ensure the whole process from setting up to maintaining the CPM numbers requested • Track and prepare reports on performance figures of advertising content on websites and newsletters • Manage paid content in 11 newsletters in 6 languages • Communicate with clients: request material, solve issues, etc. • Create order confirmations and other documentation needed

• Manage an Instagram account • Create designs for social media channels, landing page on Taplink and informative products e.g. check-lists • Develop social media strategies • Monitor, track and analyse account statistics • Launch and manage targeting campaigns via Facebook Ads

• Manage LinkedIn, Facebook, and Twitter accounts for each of 10 local pv magazines: write, collect, schedule, and post content for all of them • Moderate and manage the community: reply to comments, track mentions, collect questions for the editorial team • Prepare reports for Marketing and Account Management teams • Publish paid content in the newsletter

• Organize consultation sessions to enhance the learning process • Assist professor with classes preparation by getting materials ready • Assist with marking and assignments controlling

• Create landing pages • Write high value content • Manage social media channels • Analyse KF activities' results through extracting CRM data • Assist with executing administrative tasks

• Create landing pages • Write high value content • Manage social media channels • Analyse KF activities' results through extracting CRM data • Assist with executing administrative tasks

• Develop multimedia presenting strategies for the modern museum exhibitions with digital elements • Create layouts for the multimedia museum exhibition • Write texts for the multimedia museum exhibition project

• Write news articles and reports • Obtain expert interviews

Joint educational program by The University of Law & GISMA Business School Core courses: • Digital Consumer Behavior • Professional Development • Digital Marketing Technologies • Data Driven Decision Making

Graduated with Honours Relevant courses: • Basics of Data Analysis and Visualization for Media • Small Media and Community Management • Digital Media News Management • Traditional Media and Social Media • Psychology of Perception and Advertising • Intercultural Communication • Economics