Ludwig Stern

Identify trends, market needs, product and process profiles for our target markets in order to optimise construction materials and their usage. Responsible to: -conceptualize marketing strategies and manage the marketing mix for construction additives -prepare the segment strategy and ensure its implementation -develop the communication strategy and provide communication tools for customers, sales team and distribution partners -initiate R&D projects and close gaps in the portfolio

Essential strategies & instruments of a strategic marketing concept for WACKER Construction Polymers Goal: What, when and how does WACKER have to communicate to construction workers in China, in order to gain a bottom-up technology acceptance for increasing sales long term?

Concept and general conditions of a compliance management system at the ODU corporation

Internationales Vertriebs- und Marketingmanagement