Luis Alberto Rodriguez Cruz

Basic

Angestellt, Senior SEO Manager, CompareAsia Group

Hong Kong, Hong Kong

Skills

Strategic Planing for International Projects
International Marketing
E-commerce
Online Marketing SEO
Management
Project Management

Timeline

Professional experience for Luis Alberto Rodriguez Cruz

  • Current 8 years and 7 months, since Mar 2014

    Senior SEO Manager

    CompareAsia Group

    • Creation of SEO audits for 7+ websites across the ventures of Nova Founders with the aim of improving their SEO performance and KPIs. • Increasing the convertion for those ventures with new and innovative strategies. • Creating Content Marketing strategies to drive significan traffic to the different websites • Managing of a 25+ team of SEO experts, Content Strategists and Graphic Designers • Content creation with SEO optimization to assure the best perfomance of the pages

  • 1 year and 1 month, Mar 2013 - Mar 2014

    Marketing Online

    Rocket Internet GmbH

    • Planning and Executing SEO strategies for the optimization of web page • Analysis and Evaluation of Web 2.0 using SEO tools (raven tools, searchmetrics, majestic SEO) • Analysis and report generation of Google Analytics and Adwords. • Planning and Executing Online Marketing campaigns, involving Web 2.0, Social Media, PR Agency • Coordination and training of Global Interns

  • 1 year and 1 month, Jan 2012 - Jan 2013

    International Marketing and Sales

    Arvicon International

    • Planning and executing new marketing strategies for Latin America and Spain. Acquisition of new clients in the Hispanic market, esp. construction engineers and architects. Negotiations and sales of special types of stones. • Logistic organization of shipment distribution of stone orders from India.Writing executive reports for all clients explaining shipment details and accounts.

  • 2 years and 3 months, Oct 2009 - Dec 2011

    Evaluation and Analysis Executive

    INEGI

    • Applying Administrative Risk Control Management by doing: • SWOT Analysis: Strengths, Weaknesses, Opportunities, Threats of the projects of the Institute • Quality Management according to the standards of ISO 9000/9001 • Development of evaluations for the nationwide programs of the Institute • Documentation of the progress

Educational background for Luis Alberto Rodriguez Cruz

  • 4 years and 6 months, Jul 2006 - Dec 2010

    International Relations

    Universidad Del Valle de Mexico

    • Top 5 Graduates from Class 2011 across all the University • Thesis: 'Tyranny as a transformation factor of contemporary diplomacy' • Elective courses: International Conflict Management, European Union Relations, Contemporary Studies of Europe

Languages

  • English

    Fluent

  • Spanish

    First language

  • French

    Intermediate

  • German

    Basic

Wants

Marketing
International Sales
strategic planning

Interests

Literature
Volleyball
Outdoor activities
Art Films

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