Luis Amadio Rezende

• Identified new business opportunities valued at US$ 1Bi / year, developing long-term strategic roadmaps to address and secure them.

• Formulated and deployed a new subscriber strategy, increasing revenues by 20% and maintaining churn rates stable at 13% per year (despite increasingly aggressive competition) from 2006 to 2008. • Implemented the new customer management department, an initially 100-employee structure that, in 2008, grew into a 350-people team. • Structured new customer lifetime value campaigns, overseeing a budget raise from US$ 5MM in 2006 to US$ 15MM in 2008.

• Co-created the Corporate Customer Management area. • Designed corporate plans to increase subscription revenues, working with Regional Divisions to build the foundations for a US$ 60MM growth in 2007 customer spending.

• Pioneered, set up and operated marketing campaigns that increased the usage of 6 million post-paid cell phone customers by 3% in 12 months. • Managed outsourced partners to lead the implementation of revenue-enhancing initiatives costing US$ 15MM per year.

• Appraised assorted marketing campaigns, examining their pricing structures and promotional mechanics to determine adjustments which unveiled US$ 100MM in untapped opportunities and risk avoidance. • Carried out analytical studies for internal business units, ensuring the use of statistical tools that generated US$ 20MM gains during 2003/2004 marketing initiatives.

• Developed market entry strategy for major Brazilian telecom player, building revenue forecast models and creating behavioural customer segments.

• Helped to determine the new internet strategy for a major media group in Brazil.

• Helped to determine the new internet strategy for a major media group in Brazil.

2009 Dean's List - Top 10% of the Class

Exchange student awarded a Brazil-Canada Scholarship.