Luis Fernández-Pacheco Ruiz

Art Director in advertising agencies specializing in digital projects and brand development. Experienced in leading web projects on WordPress, PrestaShop, and Shopify, as well as corporate identity systems and integrated online/offline campaigns. Skilled in creating conversion-focused landing pages and email marketing strategies using Mailchimp and Brevo, delivering strategic, high-impact, performance-driven creative solutions.

- Brand watches product design - corporate and landing page web design and develop - Branding design - Social networks management : Facebook, Instagram, Twitter, Google+, Reddit - Managing and design advertising campaigns for Facebook and Instagram - Inbound marketing for social networks and press articles - Product and creative photography - Design and layout marketing campaign for different sales channels.

- As a front-end developer and designer, I have redesigned and updated the website to adapt to any current device. - As a designer and marketing manager, I developed marketing campaigns internationally, Direct Marketing (newsletters, banners), social networks and Re-Marketing (adwords). - As an SEO and SEM analyst of the company, I got ads and campaigns to reach the most potential audience. - Lastly as a product photographer, I carried out the tasks of photography and post-editing.

Offline and online digital design: banners, brochures, posters, product catalogs, guides and creative campaigns for the company

In this company I worked mainly developing an algorithm to search for offers and compare prices. In addition to that, I developed the delivery management of parcels, orders, clients, airports, etc. as well as the layout and design of the frontend of the web.

Design and implementation of websites, online stores, minisites, etc. with the following technologies: PHP, HTML, CSS, JAVASCRIPT, SQL, AJAX, SEO, W3C Standard. - Advanced Back-Office development for e-commerce management. - Creative mailing design for advertising. - Software interface design (UI / UX). - Website maintenance. - Various graphic design works

Technical Editing and Graphics for TV Technical in Digital Film Making Technical 3D Character Modeling with Autodesk Maya and Animation with Motion Capture

Technical DTP Graphic Design for Advertising Technical Web Design for Advertising SW: Adobe Suite (Photoshop, Illustrator, Indesign), QuarkXpress