Luis Hernandez Rodriguez
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Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Luis Hernandez Rodriguez
- Current 17 years and 3 months, since Mar 2009
Internet Marketing Director
Liberty Seguros
- 1 year and 2 months, Feb 2008 - Mar 2009
Marketing, Sales & Community Director
LaNetro.com (Grupo Planeta)
o Responsible of the Business Plan of the company. o I defined the go to Market Strategy. Responsible of the Brand Positioning, Online Marketing (SEO, SEM, Portals), Community Strategy and PP.RR. I managed all Agencies, 3rd party agreements and collaborations.
- 5 months, Sep 2007 - Jan 2008
Head of Relationship & Interactive Marketing
eBay Spain Int.
- In charge of Onsite Strategy (Merchandising) and customer communications – DM On-line, Off-line, CRM, Business Intelligence, etc. P&L contribution of + 5MM €/year. - I defined Communications strategy with customers, analysis and reporting - In charge of a team of 3 people, marketing agencies and partnerships.
- 1 year and 10 months, Nov 2005 - Aug 2007
Business & Marketing Development Manager
eBay Spain International
- Responsible for the definition, coordination and implementation of the Multichannel Marketing Plan for the acquisition of new Businesses in the platform, both on-line and off-line. - Responsible for the Budget of the Division ( > 400k€/year). Achieved a yearly growth of 239% in new clients. - Definition of strategy to fully leverage new and existing partnerships for marketing. -Definition of PP.RR. plan for Businesses & Entrepreneurs. I coordinated the Direct Sales team
- 1 year and 7 months, May 2004 - Nov 2005
Direct Marketing Mgr – South Europe Region
Dell Computer
-Definition and plan of the Direct Marketing Strategy for the 3 countries. In charge of a Team of 4 people. -Responsible for the lead generation target for the Call Center for the 3 countries. (+ 70.000 calls/month) & Budget responsible (+ 10M €/Qtr). -Achieved an increase of 3,5% of Market Share in one year in Spain and 1,5% in France. Achieved a Europe Gold Award for an exceptional contribution. -Promoted twice in 2 years. Included in the High Potential team for future leaders in Sept. 2005
- 2 years and 1 month, May 2002 - May 2004
Business Intelligence Manager Spain & Portugal
Dell Computer
- Responsible for the Design and Optimization of the Sales Organization for each Division. - In charge of the Analysis and Definition of the Potential Markets. Sales capacity allocation. Responsible for the segmentation of the Customer and Prospects portfolios. Responsible for the BI tools for the Sales Teams. -In charge of a team of 3 people. Achieved and increase of 320% of new accounts in 2 years.
- 1 year and 8 months, Oct 2000 - May 2002
Marketing & Communications Manager
Dell Computer
- Responsible for the Development and Implementation of the Marketing Plan, especially Below the Line. - Development of the Direct Marketing programs and events organizations. - In charge of all marketing agencies. Budget management. I managed the Telemarketing Dptm. (3-6 people).
- 2 years, Oct 1998 - Sep 2000
Controller
F.E.C.S.I.
-Reporting of the financial status of the projects. - In charge of financial analysis and budget forecast.
Ausbildung von Luis Hernandez Rodriguez
- 11 months, Sep 2006 - Jul 2007
Executive MBA
ie Business School
Top 5 of class
- 10 months, Oct 2000 - Jul 2001
Master en Marketing & Sales Management - GESCO
ESIC- Business & Marketing School
- 1993 - 1998
Business Administration
Universidad Complutense de Madrid
Financial Markets & Marketing
Sprachen
Spanish
French
English
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