Luis Rodriguez

Global marketing and sales professional specialised in multichannel marketing, change management, innovation management and life sciences industry. Proven record as a marketing and strategy consultant, international project manager and sales executive.

Opened Mexico City office to retain, consolidate and grow regional accounts in the Americas. Customer facing activities include sales, key account management, project management, technical training, professional services, creative agency support and CLM & multichannel-marketing consultancy. Internal activities include regional business development, market research, competitor analysis, business model adaptation and market testing in USA, Latam and Europe.

Provided commercial guidance for top tier Pharma companies, which are distributed in more than 80 countries. Internal projects included a detailed analysis of FDA regulation on Closed-Loop-Marketing to establish internal compliance standards; also created an industry competitive analysis report for the global commercial team.

Developed a License Audit Process, which enabled a strong revenue source for the company within 3 months. Conducted tailored audits for the largest pharma accounts and internalised the process. Collaborated actively in the development of a license management system and generated input for top management decision-making.

Assisted during the implementation of Closed-loop Marketing in the organisation, defining international workflows and coordinating key stakeholders to iterate marketing activities.

Certification in International Business and Strategic Management