Luis Trillo

• Lead the Apparel, Footwear and Accessories category in Mexico & Latin America • Accountable for Global alignment at the Regional level for Product. Range product selection and buy Internationally for different consumer and accounts • Accountable for product segmentation strategy • Accountable to execute global strategic business initiatives, brand marketing and category/product range plans • Responsible for driving the go-to-market process to ensure advantage in products, retail experience and mark

• Accountable for Global alignment at the Regional level for product, marketing and visual presentation • Accountable for the brand P&L • Accountable of A&P budget for Mexico and LATAM • Accountable for Commercial Ops for Dockers® Mexico jointly with Country Manager • Accountable of a $55M USD business, 2M units & $17M EBIT for Mexico and LATAM • Member of the executive board at Levis Strauss Mexico & direct reporting to the SVP Commercial Operations Americas

Dockers ® Brand Manager, Levi Strauss & Co. • Global Alignment for product, marketing and brand presentation • Successful launch campaign for Wear the Pants through 360° marketing strategy – ATL, BTL, PR, Digital & Customer Mkt. Levi’s® Product & Brand Manager, Levi Strauss & Co. • During 2008 I contributed with a 15% growth in net revenue Levi's ® Juniors and 10% in Gross Profit • Contributed successfully the launch of Levi's ® Misses in two of our largest accounts Liverpool and Sears • Succe

• Knowledge of merchandising and product development in order to determine product mix, line product assortments & channel segmentation • Directed the development of seasonal line plans and pricing strategies • Directed the development of retail marketing and cross merchandising guidelines for the correct implementation in POS • Led the implementation as a Key User for a new product management system tool for the “Mexico Excellency Program” & Key member of the line selection