Luisa Martins

Developed and launched a men’s fashion brand inspired by Portuguese heritage, strengthening expertise in: – Built the brand from the ground up, overseeing design, marketing, and financial planning. – Navigated challenges in supply chain, branding, and customer engagement. – Blended entrepreneurial agility with corporate experience to drive business growth.

– Managed high-pressure schedules, global travel, and executive briefings for seamless decision-making. – Drafted reports, ensured timely information flow, and aligned cross-functional priorities. – Tracked deliverables, facilitated cross-department collaboration, and monitored timelines.

– Led the design and implementation of communication strategies for the Group Assurance Functions, engaging global teams in corporate transformations. – Organised employee events including “Meeting the CEO” and “Meeting am Mittag” sessions, as well press briefings. – Translated CEO communications into 13 languages, reaching 54,000+ employees worldwide. – Coordinated media monitoring, providing strategic insights for senior leadership.