Luiz Fernando Turatti

Executive Director - Corporate Marketing, Strategy, Innovation, Sustainability – since 04/2017 Board Member at TAE – Tigre Water Treatment Solutions – since 01/2017 General Manager / Business Unit Director at Claris Tigre PVC Doors and Windows – since 05/2015 Triple role. Tigre is a market leader in building materials in Latam (23 plants) performing in pipes & fittings, painting tools, faucets, doors and windows and other architectural segments. Reporting to Group Tigre´s CEO.

Responsible for strategic initiatives and projects in Sales and Marketing at Latin America region, such as designing and implementing a regional Marketing Hub, developing retail strategy for Brazil and setting agreements, reviewing Mexico and Argentina strategy and commercial planning processes, evaluating deals (diligence, contracts, objectives) with local distributors in Peru.  From April 2012 on also responsible in Brazil for Sales to Retailers, Industry, Steel and Metal trades,

(Sâo Paulo- Brazil) Consulting boutique with focus on Marketing and Strategy, specially market entry, M&A, change management, governance. Supported clients like Holcim Foundation, Fruitag, Hansgrohe , Nacco, Telefonica Group , among others

Italian-Brazilian enterprise, operating within 3 main business units – Papaiz: market leader in South America in locks and padlocks; FaberPapaiz: joint venture with Italian Faber Industrie Spa for high-pressure gas cylinders; and Udinese, market leader in hardware and accessories for aluminium door

created a small consulting company during MSc. studies. Responsible for projects in Strategy, Marketing and Branding for clients like: •Maquina da Notícia Corporate Communications (second biggest public relations and corporate communications agency in Brazil): interim director -10 months- of thei

Joint venture between Portugal Telecom and Gazeta Mercantil (biggest financial newspaper in Latin America). An e-company focused on real time business / financial news distribution through electronic media to individual subscribers, corporations and syndication to other related websites. Member

Dutch company, world leader in paint, operates in the Brazilian and Argentinean market with Ypiranga, Wanda, International-Courtaulds, Sikkens and Sparlack brands. Managed cross-cultural project teams in new products development (EU, Latin America) Defined market segmentation, introduced a new ma

German company, market leader in South America decorative (for home improvement) paint market with Suvinil brand. Relaunched the enamel product line, resulting in 40% sales increase and market leadership in enamels category Managed communication campaigns with mass media advertising, direct ma

Brazilian corporation (ranked top-ten national business groups) with activities in construction, construction materials, banking, telecommunications, energy, textiles, footwear, among others. Introduced Costumer Relationship Management (CRM) practices with trade Launched news products, packages

Magna cum laude (5.75/6.00) Research subject: Corporate Governance and Reputation: Roles of Boards and Top Management in reputational process.

transfered to HSG - St. Gallen University

University of São Paulo – School of Economics and Business (FEA/USP) - Largest institution of higher education and research in Brazil - São Paulo, Brazil Final research subject: Brand and Product extensions related to Growth and Diversification strategies: How far can a Brand be stretched?

University of São Paulo – School of Economics and Business (FEA/USP) - Accredited by the Association of MBA’s (AMBA-UK) – São Paulo, Brazil Final research subject: Brand Equity Management