Luna Schneider

• Assist in the creation and execution of larger marketing campaigns • Offline & high street marketing in line with campaigns • Organic digital marketing: influencer marketing, SEO etc. • PPC & platform based digital marketing: Amazon, Ocado optimisation; various PPC channels • Attending trade shows, events, partnerships • Help manage and execute in-store promotions, markets and other customer facing activities • Engage in discussions with designers, suppliers and advisors

• Planning, conceptualizing and execution of influencer marketing campaigns • Manage influencer cooperations from initial outreach to KPI tracking and analysis • Assist in driving brand awareness and increase desirability for the brand • Responsible for the daily screening, answering and processing of all incoming cooperation requests • Monitor and writing report on campaign performances

Loyalty • Preparation, creation and implementation of the loyalty master presentation for the marketing test in German and English • Support in the selection and analysis of loyalty rewards and bonus campaigns • Creation of loyalty playbook for franchisees CRM • Support in communication planning and campaign implementation for McDonald's digital channels (newsletter and push notifications) • Assistance with the concept development for a digital McCafé initiative (coffee flat rate)

• Tracked analytics for social media campaigns • Wrote captions for social media posts • Created social media posting schedules • Tracked social media engagement to identify high-performing ideas and campaigns for scalability • Interacted with customers and other stakeholders via the company’s social media accounts • Researching social media trends and informing management of changes that are relevant to the company’s marketing activities

• Took over the creation of content for social media platforms • Tracked and analysed Social Media profiles on various platforms • Collaborated on annual marketing planning • Performed market analysis and researched on competition • Interacted with customers and other stakeholders via the company’s social media accounts

• Student job providing service at companies events (BMW Group, Allianz Arena, AUDI Dome etc.).

• Provided indirect and direct customer service on the selling floor, fitting room and the cash point • Acquired new customers for our customer loyalty programme and informed customers about current promotions and boutique campaigns • Merchandise management and in-store merchandising • Prepared the store and created an exceptional customer experience

• Enabled Social Media presence by creating company's profiles on Instagram and Facebook • Grew an audience • Photographed and designed content • Wrote captions for social media posts • Advertised/promoted posts on both Instagram and Facebook

Semester Abroad