MARTIN ROCA

A regional postion for the Latin American market based in Sao Paulo, Brazil. Provide with both strategical and tactical marketing and sales support for the Latin American Sales Team within the Thomson Reuters - Life Sciences business unit.

- Business Development: project monitoring and market creation in Europe, customers including Roche, Bayer, Amgen, Sanofi-Aventis, Novartis, etc. - Involvement in diverse corporate projects

- Business Development: project monitoring and market creation in 15 pharmaceutical laboratories in the Barcelona area - Involvement in diverse corporate projects

- Spearhead management of the product Timely Topics in Medicine – TTMed® (Medical education website disseminated internationally) - Draw up the marketing and content plan - Provide support to the sales force and undertake commercial trips (Japan, US) - Draw up statistical reports

- Support to the International Product Manager - Other responsibilities: Key Account Manager for the largest Spanish multinational pharma company;

-Manage international projects. - Cooperate on the launch of new products. - Monitor and visit clients - Prepare sales proposals - Attend medical conferences - Create the company’s first market research report

- Cooperate with the worldwide launch of a new product. - Monitor sales for each country and process data from Nielsen AC, Ómnibus and SAP - Cooperate with the international sales manager on the study regarding discount policy and comparison of prices due to the EURO arrival

- Draw up the marketing plan - Discuss, structure and prepare website contents in order to improve user-friendliness - Draw up press releases and articles - Set up stands at trade fairs and promotional materials - Improve processes and launched a new product

Sales and Marketing Management Programme: - Corporate and sales strategy- Sales forecasting, pricing, discounts - Hiring, managing, training, motivating a sales team - Activity control - Sales plan creation

“PhD in the Information Society” & Master in the Information Society. 32 credits. Specialisation: Marketing on the Internet and Consumer Behaviour

Research project on existing business models on the Internet.

Marketing, e-business

Marketing, e-business, finances, operations, human resources