M. David Green

Combining HTML, CSS, Javascript, and PHP to develop and support front-end solutions for web presentation, cross-browser compatibility, A/B testing, and results-oriented analytics.

Building, testing, optimizing, and supporting universal web browser front-end code for AJAX applications. Architect for a shared HTML/CSS framework to unify a suite of AJAX web applications across product lines. Crafting and educating for scriptable and maintainable semantic HTML on top of Javascript with JQuery to support both Java and .Net back-end web services. Led the team responsible for developing internal search analytics for AJAX applications to support reporting in multiple tools including Urchin,

Market-driven user interface development for companies including MOG, Conwest Resources, and BearParty Magazine. Developed a customized Flash interface to present an on-screen magazine and integrated it into a hand-coded social networking site built in PHP. Commercial site redesign for JSP implementation based on competitive analysis reports I researched and presented. Ruby on Rails dynamic widget development with Prototype and Scriptaculous. Vendor sourcing, market development, and creation of original PHP

Oversee the work of Marketing, Engineering and Licensing. Track market developments, seeking out strategic partnership opportunities, and managing intellectual property, including technology patents. Demo development and presentation in Flash and PowerPoint.

Responsible for fostering new opportunities through technical innovation. Managed vendors and staff in collateral design, service development, and server administration. Client consultations with strategic customers such as Intel and Nvidia.

Analyzed and reported on usership across multiple sites, integrating data from a variety of tools and services including server administration and report design and generation from Accrue Insight. Integration with Media Metrix, ABC, Analog, and At Plan. Consulting at all levels, from site design optimization to senior executive strategic planning. Driver for projects in user registration, search engine placement, and business development.

As Sr. Webmaster, I managed the home page and central navigation of www.apple.com. Responsible for technical and content development. Built a team to develop web-based corporate communications repository. Solaris and Mac OS X server administration, coding in HTML, Perl, and Java for Mac OS and Solaris. Web analytics via Analog and Accrue with RedBrick data warehouseing.

Managed internal global online information resources. Reporting for senior executives. Cross-departmental client interaction, online presentation consulting and development, management of sensitive information, and global online community building.

Selected coursework in design, presentation, and programming to explore new areas of interest. Among my favorite classes was Fundamentals of Design, in which I developed a tongue-in-cheek video about information pollution and a companion website at www.spillution.com.

I used this opportunity to extend my undergraduate thesis on the human imperative to network to include the learnings from four years of corporate online communications experience. The result was my own description of "Organic Management; a nervous system for the organization."

I wrote my thesis in 1986 in a self-styled major program at U.C. Berkeley which I called the Social Science of Telecommunications. I proposed to identify and explore social communities existing in shared online environments. It sounded like science fiction to most of my professors back then.