Madhu Kopparam

Strategy, marketing & communications for new ‘tea-holiday’ resort experience. Extensive multi-tasking, vendor & project management, coordination, interface with production and external agencies. Event management & expositions. • Research and development for brand campaign from concept through test marketing and to international rollout. • Prepared print material, press releases, brochures and website content. • Produced consumer and trade advertising, collateral, marketing communications

Marketing and internal communications. Portal management and content creation, overall responsibility for specific product launches, B to B and related after-market communications material. Marketing & Internal Communications. Extensive multi-tasking, vendor & project management, newsletter coordination, extensive interface with translation, production and external agencies. • Prepared print material, press releases, brochures and website content, consumer and trade advertising, collateral

Brand Management consultancy to 3M for their long-term strategies. Included market research, analysis, strategy development, creative strategy, agency short-listing, vendor selection, creative briefs and follow-through. • Planned and redirected development and communication of information designed to keep public informed of 3M's programs, accomplishments and points of view. • Recommended tactical strategies in consumer and trade advertising, collateral, marketing communications, multimedia

B to B communications function with extensive multi-tasking and team leading. • Responsible for creative functions, business generation and vendor management. • Professional focus on multinational clients and international markets in the Business to-Business segment. Specialised in communications for Information Technology.

Copywriter/Creative Head at mid-sized B to C advertising agency. • Helped set up studio operations, processes and creative direction for the agency. • Responsible for staffing, talent search, three creative teams and agency operations. • Handled design, print and advertising for various mid-sized and large clients in the private as well as public sectors. Specialised in Retail Advertising.

General Management

Journalism, Public Relations, Advertising