Madhu Kopparam

Communications and marketing consultancy to various small and medium enterprises Content creation, website content, social media consultancy. Extensive use of AI tools to create content, translate, research and review like ChatGPT, GROK3, DEEPL, DALI-E, Grammarly.

• Content for internal and external communications (intranet, website), used ChatGPT for reviewing. • Content (newsletter, website, position papers, annual report etc.,) • Newsletter management (content, MailChimp, database management, newsletter design & delivery) • Website management (CMS - WordPress, content generation) • Social media campaigns (LinkedIn & Twitter - content, creation, design & posting)

• Marketing, internal & external communications • Managed digital communications, social & print media, digital and printed collateral • Implemented digital and social media campaigns • Focussed on advocacy projects • Managed Association’s print, web and new media communications; implemented rebranding and launch of event portals and websites • Edited and published Association’s newsletter • Event management • Chaired various committees and taskforces

• Marketing, internal and external communications • Managed digital communications, social & print media, digital and printed collateral • Implemented digital and social media campaigns • Managed organisations print, web and new media communications; implemented rebranding and launch of new website • Managed organisation's website • Initiated, edited and published trade newsletter • Event management: initiated cross- and new-media event marketing techniques to market major high profile events.

• Marketing IAAPA’s global events in the EMEA region. • Marketing communications to external audiences • Internal communications to IAAPA’s membership • Managed digital communications, social & print • media, digital and printed collateral • Extensive collaboration with global U.S. H.Q.

• Worked on Remote and Mobile Access (RaMA) product launch for CISCO Live 2019 San Diego, CA • Product-positioning, messaging, communication and launch strategies • Developed and produced collateral including Business Decision Maker (BDM), Solution Brief and At a Glance used at CISCO Live product launch. • Attended CISCO Live 2019

• Implemented digital and social media campaigns • Managed Association’s print, web and new media communications; supervised redesign and launch of various portals and websites • Content strategy; Edited and published Association’s newsletters • Introduced results, goals and KPI-based communications strategies; SEO, analytics and data driven approach • Event management • Strategic, entrepreneurial and hands-on approach • Chaired various committees and taskforces

Strategy, marketing & communications for new ‘tea-holiday’ resort experience. Extensive multi-tasking, vendor & project management, coordination, interface with production and external agencies. Event management & expositions. • Research and development for brand campaign from concept through test marketing and to international rollout. • Prepared print material, press releases, brochures and website content. • Produced consumer and trade advertising, collateral, marketing communications

Marketing and internal communications. Portal management and content creation, overall responsibility for specific product launches, B to B and related after-market communications material. Marketing & Internal Communications. Extensive multi-tasking, vendor & project management, newsletter coordination, extensive interface with translation, production and external agencies. • Prepared print material, press releases, brochures and website content, consumer and trade advertising, collateral

Brand Management consultancy to 3M for their long-term strategies. Included market research, analysis, strategy development, creative strategy, agency short-listing, vendor selection, creative briefs and follow-through. • Planned and redirected development and communication of information designed to keep public informed of 3M's programs, accomplishments and points of view. • Recommended tactical strategies in consumer and trade advertising, collateral, marketing communications, multimedia

B to B communications function with extensive multi-tasking and team leading. • Responsible for creative functions, business generation and vendor management. • Professional focus on multinational clients and international markets in the Business to-Business segment. Specialised in communications for Information Technology.

Copywriter/Creative Head at mid-sized B to C advertising agency. • Helped set up studio operations, processes and creative direction for the agency. • Responsible for staffing, talent search, three creative teams and agency operations. • Handled design, print and advertising for various mid-sized and large clients in the private as well as public sectors. Specialised in Retail Advertising.

General Management

Journalism, Public Relations, Advertising