Dr. Marcello Rinaldi

Marcello is part of AVANZO's Consultancy team, where he is in charge of projects that involve both LEARNING issues and digital SOCIAL features, ie."social learning" projects. Marcello deals on one side with e-learning technical/development issues (like industy standards, Scorm compliance, LMS integration) and on the other side with social platform (CMS 2.0, social sharing platforms, like Jive SBS 3.0 from Jive Software or LifeRay Portal).

Marcello was in charge of supporting Professor Vito Di Bari innovative projects for private corporations and public institutions, directly dealing with top managers of these companies. Marcello was also in charge of Professor Vito Di Bari's public relations activities (with major corporations hiring Professor Di Bari as keynote speaker and chairman, such as: Ibm, Cisco, Oracle, Poste Business, Confindustria, And media relations, dealing with major international media, such as: HBR

UNIST Distance Learning Company is one of Italian players of e-learning market. Company's major strenght is related to the strong usage of multimedia and video tools to support distance learning. Marcello joined Unist at the very beginning of company start-up, helping defining company's mission and vision. After start-up, Marcello has been in charge of PROJECT COORDINATION, being responsible for: - project start-up - define project architecture - define project workflow with customer - project team

Marcello gave classes about digital media at major Italian Universities such as: Bocconi University (Milan) - Graduate Courses (Economics), Post-Graduate Courses (Mimec and Mexem Masters) Milan's Politecnico (Milan) - Graduate Courses Iulm University (Milan) - Graduate Courses Turin University (Turin) - Post-Graduate Courses Sole 24Ore Business School - Post-Graduate Courses [http://www.formazione.ilsole24ore.com]

After joining NextMedia Lab (now: Lab Next, see www.labnext.it) in 2001, Marcello developed his career by enriching his strategy and marketing know-how. NextMedia Lab is a leader in the Italian market in providing innovative communication solutions to large corporations both for internal and external communication. Marcello has also been in charge for 2 years of Project Start-Up, managing initial relations with new customers, analyzing their communication needs and converting them into digital contents.

Marcello both co-ordinated the publishing of the book "WEB 2.0" (Sole 24Ore publishing, edited by Professor Vito Di Bari, Politecnico di Milano) and wrote the essay "Social Networking: a look forward". Marcello directly managed all the relations with major Web 2.0 international experts like John Musser, Howard Rheingold, Thomas Vander Wal, Michael Wesch, Dean Whitbread and Bebo White and reviewed all the provided essays with the editor.

I was interested in understanding "from behind the scenes" exactly how things work when coming to web positioning. Working as a rater from home in my spare time allowed me to get a full comprehension of Google's priority system and its categorization of relevance.

Department: Marketing - Communication, Asistente del Web master de la web de la Universidad Iulm: http://www.iulm.it, he aprendido a desarrolar proyectos, a gestionar tareas simultaneas y relacionarme con otras oficinas.

Marcello attended the "Innnovative Marketing" course organized by Sole 24Ore Business School, learning how to handle new marketing tools and frameworks.

Marcello attended courses about: e-journalism, digital publishing and psychology.

Marcello holds a Communication Degree by Iulm University of Milan (www.iulm.it), with a final full note cum laude and an international research funded project in Tokyo. Activities and Societies: communication, marketing, advertising, e-journalism, new media