Madlen Falk

Angestellt, Team Lead Performance Marketing, iwoca Deutschland GmbH
London, United Kingdom

Fähigkeiten und Kenntnisse

Online Marketing
Performance Marketing
Brand strategy
Marketing strategy
Paid Search
SEO
Motivation
International experience
hands-on mentality

Werdegang

Berufserfahrung von Madlen Falk

  • Current 4 months, since Feb 2026

    Team Lead Performance Marketing

    iwoca Deutschland GmbH
  • 1 year and 9 months, May 2024 - Jan 2026

    Senior Performance Marketing Manager

    iwoca Deutschland GmbH
  • 8 months, Sep 2023 - Apr 2024

    Performance Marketing Manager

    iwoca Deutschland GmbH
  • 1 year and 2 months, Aug 2022 - Sep 2023

    Growth Marketing Specialist

    Anyfin
  • 1 year, Aug 2021 - Jul 2022

    Influencer Marketing Manager

    Anyfin
  • 7 months, Jan 2021 - Jul 2021

    Sales Volvo Trucks

    Robert Bosch AB

  • 3 years and 3 months, Jul 2017 - Sep 2020

    Office of Senior Vice President Sales Trucks, Busses and Large Engines

    Robert Bosch GmbH, Stuttgart

  • 6 months, Feb 2017 - Jul 2017

    Project “Digital Marketing and Sales”

    Robert Bosch GmbH, Stuttgart

    > Support of the introduction of a chatbot in Bosch-wide customer service > Bachelor Thesis “Acceptance artificial intelligence chatbots in customer service – An empirical analysis based on the implementation of a chatbot at the Robert Bosch GmbH“

  • 4 months, Aug 2016 - Nov 2016

    Gasoline System Plant Controlling in Ho-Chi-Minh-City, Vietnam

    Robert Bosch Vietnam Co., Ltd.

    > Business Partnering for departments > Expense claim checking > Supporting automation of expense claims and purchase requisitions (preparing concepts and presentations for management) > Corporate social responsibility projectleader: Used hardware sale > Preparation and presentation of controlling training

  • 4 months, May 2016 - Aug 2016

    Diesel Systems Business Unit Controlling

    Robert Bosch GmbH, Stuttgart

    > Preparing the Business Strategy Review for BU2 (Presentations for strategic meeting) > Analyzing Bridges and providing strategic advice for BU2 > Intensified work with PowerPoint, especially diagrams > Thesis “Key Performance Indicators in Strategic Long Term-Planning – A Case Study Analysis on KPIs within the Business Unit Strategy review at Bosch”

  • 7 months, Jun 2015 - Dec 2015

    Marketing and Sales Business Consulting; Digital Marketing Team

    Robert Bosch GmbH, Stuttgart

    > Thesis “E-Commerce – A Case Study Analysis of Cultural Impact on Online Shop Concept Requirements based on Bosch in China” > Development of a concept for Bosch online shopping App for China > Preparing the stall for an internal fair > Performance reviews for the Bosch customer service

  • 3 months, Jan 2015 - Mar 2015

    Car Multimedia Technical Purchasing Department

    Robert Bosch GmbH, Stuttgart

    > Preventive quality testing for new materials > Reviewing technical drawings > Supporting the organisation of a supplier fair

Ausbildung von Madlen Falk

  • 1 year, Aug 2020 - Jul 2021

    International Marketing

    Jönköping International Business School

  • 5 months, Jan 2016 - May 2016

    Business Administration

    Edinburgh Napier University

    Semester Abroad

  • 3 years and 1 month, Sep 2014 - Sep 2017

    International business

    Duale Hochschule Baden-Württemberg

    > International Finance and Controlling > International Marketing

  • 7 years and 11 months, Sep 2005 - Jul 2013

    Allgemeine Fachhochschulreife

    Gymnasium Ebingen

Sprachen

  • German

    C2 (Verhandlungssicher / Muttersprachlich)

  • English

    C1 (Fließend)

  • French

    A1-A2 (Grundkenntnisse)

  • Swedish

    B1-B2 (Gute Kenntnisse)

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