Magalie Chelius

The British-Swiss Chamber of Commerce (BSCC) is a not-for-profit organisation dedicated to supporting its 750-plus Members and promoting business relations between Switzerland, Liechtenstein and the UK. The BSCC is comprised of Corporate, SME and individual Members across a variety of business sectors. The Chamber provides an ideal network and platform for business people to facilitate dialogue and change.

Skilled strategist with extensive international marketing and public/private sector experience. Talent for developing and implementing insight-led marketing and sales approaches that drive revenue and strengthen brands. Bespoke Sales & Marketing Strategy Consultancy.

Created and implemented strategies to promote London as the world’s best city. Managed a team of researchers, a segmentation and proposition specialist and an economist. Analysed markets and client needs, providing insight to improve brand positioning, organisational performance, enable informed decision-making and contribute to economic development efforts. Built and maintained positive, productive relationships with diverse stakeholders, including local and national officials and Industry leaders.

Fast-tracked through a number of roles progressively increasing responsibilities from Aftermarket Programme Coordinator, Customer Insight & Market Research Manager, Marketing and Channel Marketing Manager: • Driving business planning & marketing strategy • Coordinating cross-matrix team of 19 country & functional marketing/channel sales manager • Leading channel partner go to market strategy transition from transactional to solutions based business • Managing an annual multi-million $ marketing budget

Account Manager: • Key Client: Hewlett Packard (Europe, Germany, worldwide) • Project management • Conception and Realisation of Internet Website and Newsletters • Creation of commercial proposals, costs estimations