Magda Tuffentsammer

Co-founded and built a digital learning platform for the hospitality industry Helping hospitality businesses improve team performance through modern learning Led digital product development, including customer journeys, funnels, and automation systems Built content ecosystem, including a new hospitality podcast format with 50+ episodes in first year Developed and executed the go-to-market strategy across organic and paid channels Established a scalable content and acquisition engine from scratch

Led the full marketing function with end-to-end ownership across all channels, working closely with founders and investors on strategic direction Built and led a cross-functional marketing team (Social Media, Performance Marketing, CRM, SEO, Design, Influencer Marketing, Key Account Marketing/CAM) Provided both disciplinary and functional leadership, including team development, prioritization, and performance management Managed and coordinated external agencies where required, ensuring consistent execution

Developed and executed a 360° marketing strategy across brand, digital, and performance channels Established trade marketing systems to enable sales activation and retail presence Collaborated closely with Sales to support listings and increase product visibility in retail environments Worked cross-functionally to align product, marketing, and sales initiatives in a fast-paced startup environment

Led the marketing organization across Social Media, Culinary, and Trade Marketing, driving cross-functional alignment between brand, retail, and sales Developed and implemented a DACH-wide trade marketing strategy, aligned with retailer requirements and commercial priorities Collaborated closely with Sales and retail partners to drive in-store activation and strengthen market presence Supported product launches with key retail partners including ALDI Süd, EDEKA, and Migros, ensuring visibility and commercia

Adapted and localized the global brand strategy to accelerate regional growth and market penetration Built and implemented a performance framework to measure, analyze, and continuously optimize campaign effectiveness across channels Managed media planning and buying across online and offline channels, including TV, digital, and paid media Drove data-informed decision making by translating campaign performance into actionable insights and optimizations Collaborated closely with international teams to ensure

Concept Development I Campaign Management I Product Development I Trade Marketing I Marketing Communication I Shopper Analysis I Commercial Activation I KPI Tracking

Trade Marketing I Customer Activation I Marketing Project Management I Product Development I Product Management