Magdalena Radziwonowicz

Sr. Project Manager in Publicis Emil, the agency of übermorgen. Currently responsible for CRM activities in Europe. Publicis Emil is a bespoke global agency we’re creating within Publicis Groupe for Mercedes-Benz, the #1 premium automotive brand in the world to handle all marketing activity for Mercedes-Benz, from advertising to digital experience, to data science to CRM, to dealer communications.

- Leitung von Projekten zur Entwicklung und Implementierung neuer Features für Sparwelt Portal - Konzeption, Spezifikation und Einführung von neuen Features, Flows und Prozessen - Erstellen von User Stories und Wireframes - Priorisierung und Pflege des Backlogs - Betreuung der Fortschritte der Entwicklung im agilen Umfeld - Ansprechpartnerin für die IT-Entwicklungsabteilung - Marktbeobachtung und Wettbewerberanalyse - Ableitung von neuen Produktideen

- Developing online product with IT and other PMs in SCRUM - Checking functionalities, fixing bugs - Implementation of features and projects (e.g. registration process, payment methods, facelift, chat, mobile website) - Optimizing the website with UX team - Management of Product Backlog, preparing user stories & mockups - Analyzing stats (GA, intern stats, user feedback) - Cooperation with stakeholders - Project planning, implementing and tracking - Creating banners, LPs and graphics for Social Media

- Developing business on the polish market (Product --> Internet portal with recommendations – Qype.pl) - Implementation of new features in cooperation with IT - Social media, managing community, writing blog and newsletters

- The knowledge of polish market and experience in Community, Marketing, Product Management and Market Research - Launching international internet projects in Poland (studiVZ, Qype)

- Managing community (Social media, events, User enquiries) (Product --> Internet portal for students – studentIX.pl) - Supporting development and implementation of new features - Coordination of marketing initiatives (budgeting, implementation) - Cooperation with external partners - Preparing marketing materials (eg. flyers, posters, goodies)

- Leading a lecture “Project Management” in English

- Carrying out marketing surveys and analysis about the logistic market - Analyzing the strength of the biggest competitors - Translations from Polish into German

- Project of the German government, financed by European Union - Coordinating a plan of the Day - Leading some trainings and integration’s activities for participants - Taking care of Polish and German students

- Conducting surveys

- Daily office tasks - Creating a database of exhibitors - Leading opinion polls during the trade “Tour Salon 2005”

- Customer service in the shop with souvenirs at the Statue of Liberty

Dissertation: Motivation system for advisors working for Kosmica.pl

Business studies, Erasmus program for students

M.A. Thesis: Business development strategy for internet company