Maike Matzen

www.hellomaike.de Photographs / Texts / Layouts / Digital Illustrations

• Lead and drive projects in cross-functional teams on a global basis • Create and oversee the product and content roadmap, define priorities and improve our product value and OKRs • Work closely with designers, developers, and copywriters to support the implementation of new features and content • Driving product enhancements through data analysis, research, user testing, and A/B testing • Specification-writing and UI/UX-wireframing

• Lead and drive projects in cross-functional teams on a global basis • Create and oversee the product and content roadmap, define priorities and improve our product value and OKRs • Work closely with designers, developers, and copywriters to support the implementation of new features and content • Driving product enhancements through data analysis, research, user testing, and A/B testing • Specification-writing and UI/UX-wireframing

• Assist with communications/internal marketing and execution of employee appreciation programs • Support in the further development of engagement programs • Administrative and operational support in the follow-up of the Group-wide Employee Opinion Survey • Preparation of presentations and concepts + analysis of reports • Developing proposals for cooperation projects in the voluntary sector • Support in the further development of the corporate website • Identification of overarching improvement measures

• Independent, conceptual development as well as operative realization of the YAZIO recipe database • Data-driven, international research and evaluation of recipe sources and food trends using various online marketing tools (e.g. Google Adwords Keyword Planner) • Personnel responsibility

• Independent, conceptual development as well as operative realization of the YAZIO recipe database • Data-driven, international research and evaluation of recipe sources and food trends using various online marketing tools (e.g. Google Adwords Keyword Planner) • Personnel responsibility

Internship in Consumer Marketing, focus on Lifestyle & Beauty • Quantitative and qualitative media monitoring • Creation, editing & translation of texts, interviews and press releases • Press support, mailing list and database maintenance • Support in the development of idea sketches in the area of Influencer Relations • Support with event organization

Master's thesis: "Between growth and innovation: A cross-national study of the design of internal communications in German and American start-up companies" / Grade: 1.0

Main focus: Project Management & Media Management • Visual Communication / B+ • Ad & Brand Communication Management / B+ • Project Management / B • Entertainment Industry OC / B+

Bachelorarbeit: Das Geschäft mit der Authentizität - eine quantitative Untersuchung der Glaubwürdigkeit von Influencer-Marketing auf Instagram / The business of authenticity - a quantitative study of the credibility of influencer marketing on Instagram / grade: 1.3