Manal Haddad

Distribution of pharmaceuticals, consumer goods, and tobacco.

Advising and supporting start-up, public and private sector organizations, I led complex projects, improved efficiency, deployed new tools, workflows, and software.

Advising and supporting start-up, public and private sector organizations, I led complex projects, improved efficiency, deployed new tools, workflows, and software.

Managed P&L and was responsible for a budget in excess of $115 million which was almost 38% of the company’s entire business across the Middle East and the North African region. Executed annual business plans and clearly specified the objectives for coverage, volume, distribution, display and service plans.

Managed the entire sales and marketing activities of different products like blades, razors and personal care products for the Gillette brand with a sales team of 170 personnel. Streamlined business strategy and developed trade channel plans that met brand and market objectives. Active participant in sales presentations with key clients and also conducted weekly sales calls for discussing strategy as well as the launch of new products and solutions.

Managed the overall performance and profitability of Gillette’s oral care business across the Middle East and Africa region which comprised of 66 different markets.