Ing. Manuel Alejandro García Sánchez

CIRCLE K is one of largest convenience store companies worldwide, with presence in 25 countries. This company is part of Alimentation Couche-Tard. In Mexico, the company has 1,200 stores nationwide. Currently I am leading the Marketing team of CIRCLE K in Mexico, developing and executing the brand strategy nationwide, B2B marketing, sports marketing, gas stations openings and Private label developing. I manage an annual budget of 2 million US $ and I lead a team of 8 people.

Excelcare Products LLC is a manufacturer of personal care products and wet wipes, located in Miami, which has presence in the United States, Mexico and the Caribbean. I was in charge of the company's marketing operations in Mexico, California and Central America, directly managing WHICE and BRESH brands and the supervision of distributors. I also worked on the development of incontinence products along with Presto Absorbent Products Inc. in Mexico (Strategic Partner of Excelcare Products LLC)

Industrias Corpañal C.A. Is one of the most important personal care companies in Venezuela. I was the Brand Manager of the company's most important products: MIMADITO (Children's Cosmetics), WHICE (Wet Towels for Men) and CONSENTIDO (Children's Diapers), which represent 80% of the company's sales. In 2015, I received the opportunity to lead the opening of the Mexican market for Excelcare Products LLC, a company belonging to the same industrial group.

Quala S.A. Is a manufacturer and marketer of mass consumer products, with presence in Colombia, Peru, Venezuela, Ecuador, Brazil, Dominican Republic, Central America and Mexico. I lead the candies brands of the company: BON ICE and CHUPI PLUM. Also, I participated in the international business standardization project, working together with the teams from Colombia, Ecuador, Dominican Republic, Brazil, Venezuela and Mexico.

AAlemanas is a manufacturer of sausages with Bavarian recipes that operates in the Southeast of Venezuela. This company has more than 40 years in the market. I was in charge of the execution of the company's marketing strategy. At the same time I developed my degree project to qualify as Industrial Engineer: "Development of the Franchise Model for Alemanas C.A.

Business Management

Management, Marketing