Manuel Barrios

Managing and supervising the implementation of the company’s online marketing and advertising strategies supervising a team up to 25 people from 8 different countries (USA, UK, DE, FR, IT, ES, NL, SW). Managing PPC strategy, and generate the ROI and profit margin targeted. Managing the arbitraging business. Analysing and reporting on online marketing campaigns, web traffic using internal analytics tools. Managing third party relationships (traffic sources, affiliate programmes, direct deals and partners

Liaise with the Sales team to ensure new accounts are online ready. Liaise with the Technical team in Amsterdam. Complete project management of set-up through to go live for small to medium sized accounts. Run updates on in-house system Progress for Express Order and upload to the server. Full knowledge of contingency plans in event of system failure. Liaise with the Marketing department and dealing with customer queries either via phone or email when required Maintenance of products online

Responsible for the performance, content and promotions of www.officedepot.es, www.vikingdirect.es, www.bienvenida.vikingdirect.es sites, managing up to 6 people. Promote and uphold the European e-commerce strategy as defined within the wider corporate strategy. Help implement and support e-commerce aspects such as Value proposition, customer service proposition, customer facing functionalities (and their development/deployment), sales targets, promotional activity, KPIs and best practices.

Development of direct marketing campaigns, coordinating some departments to achieve the results. Use Office Depot Ad Manager tool to run the banner campaigns. Maintain the product and general information of www.officedepot.es, www.vikingdirect.es, www.bienvenida.vikingdirect.es and http://bsdnet.officedepot.es. Management of Incidents reported by Contact Centre. Work in the launch of http://bsdnet.officedepot.es, testing the pre-production site and translating the content into Spanish.