Dr. Manuela Bung

Director-level leadership role building AI-driven products, data team and innovation strategies at the intersection of artificial intelligence, behavioral science and business growth. Lead of interdisciplinary Data & AI teams with budget and portfolio responsibility. Development of predictive and behavioral analytics systems, internal AI products and AI-based go-to-market strategies. Built and scaled teams, launched AI offerings and advised global brands.

• Led an interdisciplinary team and owned projects, processes and team development. • Product owner for an in-house analytics platform. • Designed predictive analytics use cases (churn, attribution, behavioral modeling) and scalable customer intelligence frameworks. • Implemented modern data infrastructures and enabled teams through trainings, workshops and strategic consulting.

Applied data and strategy role focused on behavioral analytics, audience intelligence and data-driven decision systems. • Developed automated segmentation and clustering models based on behavioral data and built a smart recommendation engine for content optimization. • Designed tracking and analytics frameworks and automated insight generation. • Integrated neuromarketing, psycholinguistics and behavioral economics into scalable data use cases and led internal knowledge and enablement formats.

Data-driven marketing and growth role in a MedTech environment. • Built KPI frameworks, A/B testing setups and performance reporting • Developed marketing plans, messaging and target group models • Supported go-to-market activities and product communication • Coordinated cross-functional and external partners • Planned and executed conference and industry event strategies

Data-driven strategy role focused on content marketing, analytics and innovation. • Developed audience models, editorial strategies and KPI frameworks. • Conducted deep-dive analyses including competitor, potential and statistical analysis and attribution modeling. • Drove internal innovation projects such as advanced attribution frameworks, data-driven storytelling and behavioral correlation models linking website data with the OCEAN personality framework.

# Konversationsanalyse # Discourse and conversation/dialogue analysis. Using acoustic features and turn taking parameters to identify speech patterns in dementia and to monitor the progression of the disease.

# Projektmanagerin von studentischen Betreuungsprogrammen (Buddy Scheme) Durchführung des Recruitingprozesses Marketing, Networking and Promotion der Schemes On-going Evaluation Budgetmanagement

Lehrerin für die Module Audiologie und "Presenting your research"

Thesis: A Quantitative Approach to Analysing Conversational Turn-Taking in Alzheimer’s Disease and Frontotemporal Dementia

Thesis: Perception and Recognition of German obstruents in Tracheoesophageal and Esophageal Speech