Manuela Florea

Development, alignment and implementation of digital media strategy for clients in various industries: luxury, beauty, FMCG, automobile, technology, insurance and more. - Lead client relationships on topics like digital strategy, translating their business objectives into digital KPIs and evaluating campaign performance - Develop digital strategies (for Facebook, Instagram, YouTube, Pinterest etc) and Performance campaigns (Google Search, programmatic buying)

- Plan and run social media and Google Adwords campaigns aiming to promote various international events - Monitor and optimise ongoing social media activity, as well as providing insightful performance and audience reports - Create and implement the social media communication strategy for both Petrus Communications and its clients - Updating the company's website in order to promote its projects and reflect the company's values

- Plan and implement display advertising campaigns on Topuniversities.com designed to reach the right audience and meet client's goal - Assess the website's inventory targeting and forecasting according to each campaign 's goal in order to propose the best solution to the client - Monitor ongoing campaigns and implement optimisation techniques to ensure campaign's success

- Assist Product Manager in designing product development and lead generation strategy for QS Virtual Events - Assist Marketing Manager in designing the social media strategy for promoting the company's virtual products - Content development for Topuniversities.com, as well as maintaining and updating the monthly content plan for the website - Monitor activity using web analytics and CRM tools in order to track user engagement

SEO and trends research, content development.

Marketing, Economics, History of Communication, Theory of Argumentation, Psychology