Marc Heinicke

Managing all marketing related activities for IATA`s prime target audiences passenger airlines and travel agencies worldwide. Set the strategic direction for the market segment in conjunction with the segment team and co-leads; develop an integrated marketing communication plan and oversee its execution; lead the creation and implementation of product related marketing campaigns; ensure integration of all marketing activities for the passenger segment; establish and manage expense budgets.

Conception and coordination of marketing co-operations with diverse partners such as complimentary travel providers, tourist offices, FMCG producers and others, design and coordination of online and offline sales promotions in all relevant source markets, management of Air Berlin’s frequent flyer program Top Bonus, identification of economically viable new routes, development of Air Berlin’s high frequency route network, competition analysis, market research, budget planning and control

Co-ordination and organization of marketing communication activities for the division human resource management, planning and organization of marketing events, budget planning and control, coordination of advertising agency and other service providers.

Conception and introduction of a Air Berlin’s new online distribution channel via internet, planning and monitoring of all marketing communications activities, planning and organization of marketing events, budget planning and control.

finance, marketing