Marc Jaspers

Concept development, concept management as well as cross-cutting media campaigns, market research and consumer psychology. Focus on brand planning: Translate target group needs into strategies and manage, analyse and build a brand architecture.

During my time with JvM/planning, I developed communication strategies for clients such as Rivella, OBI, Munich Re, NIVEA MEN, Bitburger and Netto. As part of these projects I was responsible for market research and performed various analyses. Specifically, I prepared international market overviews, created target group segmentations using ‘best4planning Markt-Media-Studien’ and ‘Facebook Insights Tool’, identified societal and cultural insights through online research and consumer surveys.

Plan and run a strategic marketing concept for a hard launch in Berlin. Main focus on visual branding, customer experience, promotion events, guerilla marketing and out-of-home advertising. Present solutions and negotiate with the co-founder and graphic designer.

Founder and manager of a Düsseldorf-based photography and video agency. Main focus on: client acquisition, project management, brand core, logo design, employer branding record event documentary, corporate- and educational-films and cutting, shooting business portraits, industrial productions such as team photos and retouching.

Develop the concept for the new website-relaunch in Germany, Austria, Great Britain and France with special focus on brand core and image analysis, online customer experience, employer branding, product portfolio overview and enhanced recognition.

Ausbildung in der Werbeabteilung zum Mediengestalter Digital und Print Fachrichtung Konzeption und Visualisierung. Diverse Tätigkeiten von Film, Anzeigen, Internet, Marketing über Marktforschung, Messeservice, bis hin zu Verpackungsdesign.

Abschluss: 1,4 Bachelorprüfung: 1,3 /// Entwicklung von Marken- und Kommunikationsstrategien, Marktforschung, Trendforschung, Innovationsplanung und Konsumenten Psychologie. Zielgruppenbedürfnisse und Sehnsüchte in Strategien umwandeln, Markenarchitektur erstellen, Marken analysieren und führen.

Abschluss IHK: (2,0) Abschluss Berufsschule: (1,4)

Leistungskurse: Deutsch, Englisch