Marcel Hohl

VirtaMed develops and markets high-fidelity, mixed reality simulators for robotic and minimally invasive surgery. Focus clinical fields are robotic surgery, arthroscopy, laparoscopy, women's health (gynecology) & urology. ==> Lead Products team, incorporating Product Management and Project Management, with Product Strategy, Intellectual Property, Project Management and Product Launch/Promotion responsibility. ==> Lead Digital & Content team, with focus on Digital Marketing incl. Account Based Marketing.

P&L responsibility for all markets outside the U.S. and Canada in addition to serving on the Executive Board. ==> Launched 5 subsidiaries within 6 months, including Japan, and Australia. Recruited Managing Directors and built direct sales teams. Built order-to-cash process with 3rd party logistics partner. ==> Reorganized sales team structured around direct and indirect channel approach. ==> Delivered target 2021 revenue. ==> Lead approx. 30 sales, education, marketing and customer service professionals.

Lead the global HC marketing team, which incorporates Product Management, Downstream & Digital Marketing, Education and Marketing Operations. Executive leadership team member. • Grew business by ~50% to CHF100 million over three years • Built high-performance marketing team of 20 marketeers • Doubled Negative Pressure Wound Therapy business • Drove Cardiac- and Thoracic Drainage business to >60% growth over three years • Initiated inbound marketing to realize 10% opportunity funnel value from digital

Marketing responsibility for European trauma business ($250M).

Responsibility for European spine marketing team and spine implants business ($100M).

Portfolio strategy responsibility for hand, wrist & forearm implants.

Lead Small Joints new venture.

Business Development Manager—International Markets, Pelton & Crane. Overall responsibility for international business development of Pelton & Crane’s chair, light and unit businesses.

Product Manager—Dental Vacuums, Compressors and Cabinets. Overall P&L responsibility for $20 million product lines.

(VMI acquired the machinery division of A-Z in 2004)

Majors in Finance and Marketing

The wear behavior of ion-implanted ultra-high molecular weight polyethylene in prosthetic environments.