Marcela Varela

- Communication strategy and marketing campaigns - Data-driven monitoring and optimisation - Team management - Sales strategies - Graphic design - PR - Migration of the inventory management system (ERP) from Inventorum to JTL - Implementation of rules (such as product categorization, photo shootings, product labels and descriptions, EANs and SKUs) - Design and creation of the company's website, onlineshop and blog (Shopify) - Newsletter (via Mailchimp) - UX and UI optimization

- Brand relaunch - Design and structuring of the website: According to the analysis of customers, competitor and goals - Wordpress training (content management, UX) - Design, implementation, analysis and consulting trough the social media relaunch strategy - Content creation and maintenance of social media channels - Preparation of schedules - Planning of PR activities and coordinations with influencers - Establishing and maintaining contact with market partners

In charge of international acquisition and Store Management team for both german and international stores. One of my priorities was to keep an enjoyable working environment for my team, which often includes students from different cultural and educational backgrounds. In this way they get to develop their skills while bringing up new ideas and showing a very profitable performance.

Fashion Design and Marketing of Fashion products