Marcella Saracco
Angestellt, Head of Communications, Sogefi
Parma, Italien
Werdegang
Berufserfahrung von Marcella Saracco
Bis heute 8 Jahre und 8 Monate, seit Feb. 2016
Head of Communications
Sogefi
Bis heute 13 Jahre und 9 Monate, seit Jan. 2011
Owner
Marketingando
In 2011 I post-graduated a Master in Digital Marketing & Communication and started managing different projects in Marketing, Communication and Event for different kind of companies as: - Automobili Lamborghini - Millionaire - Tv Program - Parma city of the sport 2011 and some more.
2012 - 2013
Brand Marketing and Event
Lamborghini spa
I had to improve Lamborghini brand perception and reputation on national and international level, managing corporate and dealer events from the concept to the final realization, managing external suppliers and partners and coordinating internal departments. Some duties: → strategic marketing, product and brand portfolio management and positioning → corporate image management → organization of international events and supporting the trade fairs management
1 Jahr und 4 Monate, Sep. 2010 - Dez. 2011
Marketing, Communications & Event Manager
Parma City Hall
Head of Communications, Marketing and Events related to the Sport, Leisure and Health Sector - Health and Sustainability Area. Manage all the activities related to the project "Parma European city of sport ".
7 Monate, Sep. 2010 - März 2011
Communication project management P.A.
IN & CO - Parma City Hall
Working in staff with the Mayor, Councilors and officers of the City of Parma, I managed several projects of communication: from the strategic phase up to the concrete realization of events, information campaigns, publications, interfacing with external agencies and suppliers.
3 Jahre und 10 Monate, Sep. 2006 - Juni 2010
Manager PR, Communications and Market Research EMEA
SPX - Bosch Group
In my role I was managing all the PR and communications activities, case history, market research and analysis for the strategic decision-making EMEA, Customer Satisfaction and strategic marketing. Main results: - Research and global market analysis for the CEO - European customer satisfaction survey - CRM - Internal & External Communications Development - Management of Crisis Situation - Brand Identity Enhanced and positioning - New Products launches and events
1 Jahr und 11 Monate, Nov. 2004 - Sep. 2006
Communications & Events Manager worldwide
TEXA SPA
European company internationalization throughout brand building and media relationship. - The Press Coverage is increased of more than 60% both Italy and Foreign countries. - Regional expansion with product new launch/event (launch in 2 further countries). - Global reputation enhanced across Europe. - 3 product awards achieved and 100 Exhibition/Events year done successfully.
4 Jahre und 7 Monate, Mai 2000 - Nov. 2004
Country Communication Coordinator
DELPHI SPA
Italian External and Internal Communication Manager reporting to the European Communications Director. - Management of an Event with 50 European journalists - strong media coverage and great success. - Editor of the newsletter information to employees and update the company intranet site (earning an award). Marketing & External Communications Assistant - Database management of business opportunities and market analysis
4 Jahre und 9 Monate, Sep. 1995 - Mai 2000
Sales and Marketing Correspondent
AMP
Management of marketing and sales activities of the automotive sector (60% of total business) - dealing with the major Italian clients in the industry (Fiat, Iveco, Delphi). Preparation of daily, monthly and annual reports for the headquarter.
Ausbildung von Marcella Saracco
2010 - 2011
Web 2.0
Formazione one to one VIP Blogger
1997 - 1997
Inglese
Hastings
1992 - 1995
Economia
School of Management - turin
Sprachen
Italienisch
Muttersprache
Englisch
Fließend
Deutsch
Grundlagen