Marcella Saracco

In 2011 I post-graduated a Master in Digital Marketing & Communication and started managing different projects in Marketing, Communication and Event for different kind of companies as: - Automobili Lamborghini - Millionaire - Tv Program - Parma city of the sport 2011 and some more.

I had to improve Lamborghini brand perception and reputation on national and international level, managing corporate and dealer events from the concept to the final realization, managing external suppliers and partners and coordinating internal departments. Some duties: → strategic marketing, product and brand portfolio management and positioning → corporate image management → organization of international events and supporting the trade fairs management

Head of Communications, Marketing and Events related to the Sport, Leisure and Health Sector - Health and Sustainability Area. Manage all the activities related to the project "Parma European city of sport ".

Working in staff with the Mayor, Councilors and officers of the City of Parma, I managed several projects of communication: from the strategic phase up to the concrete realization of events, information campaigns, publications, interfacing with external agencies and suppliers.

In my role I was managing all the PR and communications activities, case history, market research and analysis for the strategic decision-making EMEA, Customer Satisfaction and strategic marketing. Main results: - Research and global market analysis for the CEO - European customer satisfaction survey - CRM - Internal & External Communications Development - Management of Crisis Situation - Brand Identity Enhanced and positioning - New Products launches and events

European company internationalization throughout brand building and media relationship. - The Press Coverage is increased of more than 60% both Italy and Foreign countries. - Regional expansion with product new launch/event (launch in 2 further countries). - Global reputation enhanced across Europe. - 3 product awards achieved and 100 Exhibition/Events year done successfully.

Italian External and Internal Communication Manager reporting to the European Communications Director. - Management of an Event with 50 European journalists - strong media coverage and great success. - Editor of the newsletter information to employees and update the company intranet site (earning an award). Marketing & External Communications Assistant - Database management of business opportunities and market analysis

Management of marketing and sales activities of the automotive sector (60% of total business) - dealing with the major Italian clients in the industry (Fiat, Iveco, Delphi). Preparation of daily, monthly and annual reports for the headquarter.